From a poster series (id29 self-promotional)

EMPAC at Rensselaer: Dance Movies postcard

EMPAC at Rensselaer: Dance Movies postcard.

EMPAC at Rensselaer: The Fly-Bottle poster.

Working closely with Scholastic, id29 developed the U.S. national campaign for the July 2007 release of Harry Potter and the Deathly Hallowscreative direction, print and web advertisements, rich media for the web and Times Square jumbotron, billboards, point-of-purchase and exhibition design. The results? 8.3 million units sold in the first 24 hours. Lots of hard work and a big honor to be part of such a massive, high profile effort.

id29 rebranded the Troy Pub and Brewery in 2004 as Brown's Brewing Co.
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